The 'Management of international companies' course explores the logic and criticisms related to the International Business of companies operating in today's globalized contexts. After a brief introduction on the macroeconomic dynamics that impact international markets, the course focuses on the analysis of the progressive loss by companies, especially the larger ones, of their national identity and the search for continuous maximization of the opportunities created by the market global.
Companies, today more than ever, have greater ease of relocating the activities of the value chain in different parts of the world; this entails a greater aptitude for seizing new opportunities for value creation, but also greater attention to issues of governance and management of intercultural barriers. Therefore, after having explained the reasons that drive the internationalization process, the course sets itself the objective of: illustrating the problems that arise at the various stages of international development; identifies the key variables that condition it and, last but not least, identifies the various methods and tools through which the internationalization process unfolds. At the end of the course students will be able to:
1) Knowing and interpreting the logic and actions of the actors in the international context;
2) Know and discuss the basic elements inherent in the international development process;
3) Know and apply the basic tools for analyzing the country's attractiveness to support managerial decisions;
4) Analyze the competitiveness of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the markets themselves.